How To Create An Elevator Pitch For Your Book

elevator pitch

You’ve done the unimaginable and you’ve written your first book. And now it’s going to be published. Amazing! Or maybe you’ve even written a few, but when it comes time to gas yourself up and talk about your new creation, you don’t exactly feel comfortable. Fumbling over your words when someone inevitably asks you what your novel is about is the worst. But the best way to make sure that you feel prepared when talking about your work is by creating an elevator pitch.

Because trust me, the alternative (not being prepared) is no good. A few times when Maritza and I first announced that Dear Haiti, Love Alaine was going to be published I would get into this super long soliloquy about what our novel was about whenever someone asked. But there’s nothing like seeing someone’s eyes glaze over to let you know you have to switch things up with your delivery. And funnily enough, the same thing was happening to Maritza too! So we decided to sit down and craft our elevator pitch describing what Dear Haiti, Love Alaine was all about.

What is an Elevator Pitch?

If you don’t know, an elevator pitch is what sales people use to help sell their product in thirty seconds or less. It’s what you have ready in case you’re ever in an elevator ride with someone who might be a potential customer. And when you’re trying to get the word out about your brand spanking new novel, anyone is a potential customer (some more than others, but that’s a post for another time)! Here’s an example of me and Maritza’s elevator pitch for Dear Haiti, Love Alaine to help you get started.

When a school presentation goes very wrong, Alaine Beauparlant finds herself suspended and shipped off to Haiti where her mom is recovering from a fiasco of her own. While in Haiti, Alaine learns about her heritage, the history of the island, and a family curse that’s been around for generations. As she works to save her academic standing, she discovers the truth behind her mother’s meltdown—and how she might be able to help—setting Alaine on a path that she never could have imagined.

What Should The Elevator Pitch for Your Novel Have?

Your elevator pitch for your book should be concise and spark the interest of the person that you’re speaking with. It could mention:

  • Who your main character is
  • The catalyst that helps start the story
  • What your main character learns throughout their journey
  • And a little fun fact about your book, like who it would be perfect for, a small teaser about any twists and turns your book might have, etc.

So there you have it! Creating an elevator pitch is such a simple thing that you can do to help you make sure that you’re ready to hype yourself up. You did the hard part: writing the book. Now it’s time to help get the word out there!

Do you have any tips for creating an elevator pitch? Share them in the comments below!

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